What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use the internet or an electronic device. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.

Benefits of Digital Marketing

• Cost-Effective: Digital marketing is often more affordable than traditional marketing methods.
• Measurable Results: You can track and analyze your campaigns in real-time.
• Global Reach: Digital marketing allows businesses to reach a global audience.

Understanding these essentials can help businesses thrive in the digital landscape.