Show your business name on every call
The people you call see your business name instead of an unknown number, so they know it's you before they pick up. Free on every plan.
Free for 7 days. No card, keep your number.
Trusted by 6,000+ businesses
Teams that call customers all day run their phones on Allo.
Free on every plan
No add-on, no setup fee and no per-call charge for your name.
Live within 72 hours
Save your name once and the carriers pick it up within three days.
Signed on every call
Every Allo call carries A-level STIR/SHAKEN attestation.
An unknown number
gets ignored
A bare number from a city they don't know looks like a cold call. Your business name gives them a reason to pick up.
Calling back a new lead
They filled in your form an hour ago. Your name on the screen tells them this is the callback they asked for.
Calling before a job
You ring to say you're ten minutes out. The customer sees the business they booked, not a stranger.
Following up on a quote
The quote went out last week. A name they recognise gets you the conversation instead of a voicemail.
How your name
reaches their screen
Your name goes into CNAM, the database US and Canadian carriers read as the phone rings.
- ACME PLUMBINGSave01
You type it in Allo
Up to 15 characters, on the number you call from. - (415) 555-0142CNAM
ACME PLUMBING02Allo registers it
Filed against your number in CNAM. Free, nothing to sign. 
(415) 555-0142
ACME PLUMBING03Their carrier looks it up
As the phone rings, their network fetches your name.- 04
Their phone shows it
On landlines, and on mobiles that display caller names.
A contact saved in their phone always wins. Some mobile plans show caller names only as an option.
Set it up in Allo
in under a minute
No form and no ticket: your caller ID name is a field in your number's settings.
In the Allo app, go to Settings, then Numbers, and pick the line you call from.
In Number reputation, enter the name people should see. Up to 15 letters, numbers and spaces.
Carriers pick it up within 72 hours. Every call from that number then carries your name.
Included in every plan, at no extra cost
Branded caller ID is not an add-on. Registering your name is free, and so is every call that carries it.
See pricingBranded caller ID,
answered
An Allo agent picks up and puts you through to sales or support. It is the fastest demo on this page.
888-298-ALLOIt's your business name showing on the screen of the person you call, instead of only your phone number. On Allo it works through CNAM (Caller ID Name), the caller name database that US and Canadian carriers read when a call comes in.
In the Allo app, open Settings > Numbers, pick your number, and find Number reputation. Type your business name in Caller ID Name (CNAM) and press Save. Allo registers it with the carriers, and it starts showing within 72 hours. The full walkthrough is in the help center.
Nothing. Branded caller ID is included in every Allo plan, with no add-on, no setup fee and no charge per call.
Up to 72 hours after you save it. Some networks keep an older name cached for a while, so a few calls may still show the previous listing during that window.
It depends on the carrier of the person you call, because that network decides what appears on its customers' screens. Landlines show caller names. Many mobile plans do too, and some carriers only show them with a caller ID option on the plan. If the person has saved you as a contact, they see the name they saved.
US and Canadian local numbers on Allo. Toll-free numbers aren't supported by the carriers. If the field is greyed out on one of your numbers, hover it to see why, or contact our team.
Your business name, in up to 15 letters, numbers and spaces. Use a short form people will recognise: "SMITH PLUMBING" rather than "Smith Plumbing & Heating Services LLC". It has to be the name of the business that is calling.
Yes. The name is set once in the app, so to change it, or to fix a number that still shows a previous owner's name, contact support and we update the listing with the carrier.
Not on its own. Spam labels come from carrier analytics and screening apps, which score how a number behaves. A registered caller ID name is one of the signals that helps. Check your number for free with our phone number reputation lookup, and see the number reputation guide.
No. Showing a logo and a reason for the call is a separate standard (Rich Call Data), sold per call by specialist vendors and supported by a few carriers. Allo registers your business name (CNAM), which every US carrier can read, for free.
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