About Storēn
Storēn is a Paris-based company founded by William Souloy. Its mission is to make business funding and subsidies accessible to everyone, by tracking updates, preparing flawless files and defending dossiers.
There are billions on the table. The problem isn't the money, it's knowing how to go get it.
From TV spotlight to scaling pressure
Dijo is a probiotic brand founded by childhood friends Lisa and Anouk. In 2022 they hit €1M in sales. In 2023 they appeared on the primetime show Qui veut être mon associé, France's Shark Tank, and were offered €250,000 but turned it down to keep control.
The show's impact was immediate: €1M in revenue in a single month, orders surging beyond logistics capacity, acquisition costs spiking, and cash flow under pressure.
The Storēn method
Storēn worked with Dijo to identify the financing levers available, prepare the files for the French system's complexity, secure €1M in non-dilutive funding with 100% ownership retained, and structure a €3M raise for growth.
Since we've had Allo, it's an AI agent that answers. It does the work we used to handle manually, but that took so much of our time. Honestly, Allo is a phone system we could never have built in-house.