About Storen
Storen is a Paris-based company founded by William Souloy. Their mission is simple: make business funding and subsidies accessible to everyone.
In France, billions of euros in public and private aid go unused every year, because forms are unreadable, rules keep changing, and founders don’t have time to navigate the maze. Storen changes that.
They track every update, prepare flawless files, and defend each dossier when needed.
- Industry: Financial Services
- Founded: 2019
- HQ: Paris, France
- Milestones: Over €100M unlocked for French companies
"There are billions on the table. The problem isn’t the money—it’s knowing how to go get it.”
— William Souloy, Founder of Storen
The Challenge
From TV Spotlight to Scaling Pressure
Dijo is a probiotic brand founded by childhood friends Lisa and Anouk. In 2022, they hit €1M in sales.
In 2023, Dijo’s founders went on the primetime show Qui veut être mon associé (the French version of Shark Tank). In front of millions of viewers, they were offered €250,000 to fuel their growth.
Most entrepreneurs in that position would have jumped at the chance. But Lisa and Anouk turned it down.
Why? Because giving away equity too early didn’t fit their vision. They wanted to keep control and prove there were smarter ways to finance their momentum.
And just after the show, things exploded:
- 1M in revenue in a single month
- Orders surging beyond logistics capacity
- Acquisition costs spiking
- Cash flow under real pressure
They didn’t just need visibility. They needed a financing strategy—fast.
The Solution
The Storen Method
Where most saw a missed opportunity (turning down a TV deal), Storen saw an advantage: keep control, find smarter funding.
Storen worked side by side with Dijo to:
- Identify the right financing levers available to them
- Prepare files that could actually pass the French system’s complexity
- Secure €1M in non-dilutive funding, keeping 100% of ownership intact
- Then structure a €3M raise to fuel the next stage of growth
And behind the scenes, Allô kept their team focused:
"Since we’ve had Allô, it’s an AI agent that answers. It does the work we used to handle manually, but that took so much of our time. Honestly, Allô is a phone system we could never have built in-house.”
— William Souloy
The Impact
From Visibility to Durability
Thanks to Storen, Dijo scaled and growth.
- €1M in subsidies unlocked without dilution
- €3M raised with the right investors
- A funding strategy that matched their pace of growth
Instead of burning out under the buzz, they turned it into a foundation for the next stage.
Why Companies Choose Storen (and Allô)
Storen helps ambitious founders navigate the chaos of financing in France.
And in their own day-to-day, Storen runs on Allô to keep conversations sharp:
- Every investor and client call recorded, transcribed, and summarized
- Action points pushed directly into their CRM
- No detail lost, no opportunity wasted
That’s how Storen turns calls into capital—and why founders like Dijo trust them with their growth.
