An AI sales company that still picks up the phone
Spiich builds an AI assistant for revenue teams. It researches the account, writes the meeting brief, takes the notes and updates the CRM, so a rep's day goes into conversations instead of admin. Founded in Stockholm in 2025, the company raised a €3M seed round in September 2026, taking its total funding to €3.6M.
Which makes its own sales motion the interesting part. Automating the admin only pays off if the selling still happens, and at Spiich the selling happens on the phone. Three reps, cold calling prospects across Europe, North America and Latin America.
Swedish numbers for a pipeline that was not Swedish
Before Allo, Spiich ran on a Swedish phone system. It was fine for calling Sweden. It could not do the two things this team needed most: give them numbers outside Sweden, and transcribe a call.
For a company with customers in 15 countries, the first gap is expensive. Every cold call into London, New York or Panama went out with a Swedish number on it, and an unfamiliar foreign number is the easiest reason in the world not to pick up.
Our old system was Swedish, so all we had were Swedish numbers. Calling a prospect in London or in Panama from a Stockholm number puts you at a disadvantage before anyone has said a word. Now we call from a number that belongs in the market we are calling.
Filip Hessle· Founder's Associate, SpiichA local number in every market they call
Allo has numbers in more than 50 countries, and adding one to the account takes a couple of minutes. Spiich keeps a number for each market its reps work, so the call that lands is a local one rather than an international one.
For three people selling across three continents, that is the difference between a pipeline they can actually work by phone and a list they can only email.
The transcript became the feature they use most
The second thing the old system could not do turned out to be the one Spiich now gets the most out of. Every Allo call is recorded, transcribed and summarized automatically.
On a team of three covering that many markets, the transcript is the memory. Nobody writes up a call from what they can remember afterwards, nothing said on a first call has to be asked again on the second, and a rep picking up someone else's deal reads the conversation instead of guessing at it.
The transcripts are what we get the most out of, by far. We are a small team calling into a lot of markets, and being able to go back to exactly what was said on a call is worth more to us than anything else in the phone system.
Filip Hessle· Founder's Associate, SpiichAllo inside their outbound motion
- 1
Pick the market
Spiich keeps an Allo number in each country its reps are calling into.
- 2
Cold call
The three reps run their outbound from that local number.
- 3
Transcribe
Every call is recorded, transcribed and summarized without anyone lifting a finger.
- 4
Keep the context
Attio is the CRM Spiich runs on and where the deal lives, with the full call context behind it.
What comes next
Spiich has not connected Allo's API or MCP server yet, and it is the obvious next step for a company whose own product is built on agents. The MCP server lets an AI assistant read call context and act on it directly, which is close to the way Spiich already thinks about work.
Allo and Attio, better together
Spiich runs its CRM on Attio and its calls on Allo. See how the two work together, and take a look at what Spiich is building.