How Spiich cold calls three continents from Stockholm

Spiich builds AI for revenue teams that win on relationships. It finds your next prospects, briefs you before every meeting, and after every call updates the CRM and drafts the follow-up. Founded in Stockholm in 2025, the company raised a €3M seed round in September 2026, taking its total funding to €3.6M.

Which makes its own sales motion the interesting part. Automating the admin only pays off if the selling still happens, and at Spiich the selling happens on the phone. Three reps, cold calling prospects across Europe, North America and Latin America.

Before Allo, Spiich used a local operator for its company numbers. It was fine for calling Sweden. It could not do the two things this team needed most: give them numbers outside Sweden, and transcribe a call.

For a company with customers in 15+ countries, the first gap is expensive. Every cold call into London, New York or Panama went out with a Swedish number on it, and an unfamiliar foreign number is the easiest reason in the world not to pick up.

Allo has numbers in more than 50 countries, and adding one to the account takes a couple of minutes. Spiich keeps a number for each market its reps work, so the call that lands is a local one rather than an international one.

For three people selling across three continents, that is the difference between a pipeline they can actually work by phone and a list they can only email.

The second thing the old system could not do turned out to be the one Spiich now gets the most out of. Every Allo call is recorded, transcribed and summarized automatically.

On a team of three covering that many markets, the transcript is the memory. Nobody writes up a call from what they can remember afterwards, nothing said on a first call has to be asked again on the second, and a rep picking up someone else's deal reads the conversation instead of guessing at it.