How Tamtam runs its entire sales team on Allo

Tamtam builds its customers a perfect lead list every Monday, using unique buying signals from past won deals along with all the context reps need to convert. It is a SalesTech company through and through, and its own sales team runs entirely on Allo.

Allo is the first and only phone system Tamtam has ever used. They adopted it at the company's founding, the moment they brought on their first sales reps, and they have never looked back.

Tamtam uses Allo at every stage. The entire sales team cold-calls through it. Account Executives use it to engage prospects throughout live deals. And the customer success team uses it to stay close to customers and run success check-ins.

It all connects to HubSpot, which sits at the center of how Tamtam operates. The sync between Allo and Tamtam's contact records is what keeps the process clean and reliable.

As an AI-native company, Tamtam gets the most out of having every call transcribed. It means they keep the full history of every conversation with every customer, and that context feeds directly into how they work.

The before and after is stark. Tamtam went from a company with almost no sales processes or tooling to one with clean processes, a well-structured HubSpot CRM and a professional calling setup. When the first reps were onboarded, Allo was part of giving them everything they needed to close, and it gives the customer success team the same professional setup to talk to customers.

Tamtam got started with hands-on help from Adrien on the Allo team, who onboarded them, walked them through the setup and got them their first numbers. They were among the first SaaS customers running Allo with the HubSpot integration.

They knew they were betting on a young product, but one with huge potential, and they deliberately avoided the legacy players. The bet paid off. The Allo team gave them hands-on technical support throughout, fixed bugs fast, and shipped improvements based on their feedback.