A phone number people remember
A vanity number is a toll-free number that spells a word, like 1-800-FLOWERS. Tell us the word you want and we check whether that number is free.
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CallsTextsCRMWhat a vanity number is
The FCC defines it as a toll-free number that spells a name, word or acronym chosen by the business. Callers dial digits; the word is what makes them remember.
It spells a word
1-800-FLOWERS and 1-888-NEW-CARS are the FCC's own examples. The word goes on the van, the ad or the radio spot.
Letters come from the keypad
Every key from 2 to 9 carries three or four letters, so any word turns into digits. 1 and 0 carry none.
Any toll-free code works
A vanity number can sit on 800, 833, 844, 855, 866, 877 or 888. Somos, which runs the database, answers on 1-844-HEY-SOMOS.
First come, first served
Most toll-free numbers go to whoever asks first, and the FCC forbids hoarding or selling them. If your word is taken, try another code.
How letters turn into digits
The standard phone keypad. 1-844-HEY-SOMOS dials as 1-844-439-7666: only the first seven letters count, so the last S is never dialled.
2 · A B C
A, B and C dial as 2.
3 · D E F
D, E and F dial as 3.
4 · G H I
G, H and I dial as 4.
5 · J K L
J, K and L dial as 5.
6 · M N O
M, N and O dial as 6.
7 · P Q R S
P, Q, R and S dial as 7.
8 · T U V
T, U and V dial as 8.
9 · W X Y Z
W, X, Y and Z dial as 9.
Every toll-free code
All seven work the same way for callers, and all of them are on Allo. What differs is when each one opened. Pick one to read about it.
Everything about toll-free numbers
Vanity number
A toll-free number that spells a word.
Toll-free and vanity lines come with the Business plan
- A business number in 50+ countries
- Unlimited calls and texts in the US and Canada
- Free porting of the number you already have
- Calls, texts and AI summaries synced to your CRM
- Mobile, desktop, web and Chrome apps
- Call routing, voicemail and shared inboxes
Vanity numbers, answered
A toll-free number that spells a name, word or acronym, like 1-800-FLOWERS. It is a normal toll-free line: the caller dials the digits behind the letters and pays nothing from a landline.
Toll-free numbers come with the Business plan, and you can ask our team for a specific number. Tell us the word you want and we check whether it is free on any toll-free code. Whether you get it depends on what is still unassigned.
Turn the word into digits with the keypad above, then ask us. Toll-free numbers are reserved through Responsible Organizations (RespOrgs), which have access to the national database, so the check goes through a provider rather than a public search.
FCC rules forbid selling or brokering toll-free numbers, with an exception for numbers won in the FCC's 833 auction. If the number you want is taken, pick a different code or a shorter word.
Yes. Allo ports toll-free numbers on 800, 833, 844, 855, 866, 877 and 888, for free, in 7 to 14 business days. The old line keeps taking calls until the port completes.
The word vanity usually means a toll-free number, but the keypad works the same on any number. On the Business plan you can ask us for a specific local number as well, subject to availability.