How Streak's sales team logs every call into the CRM, hands-free

Streak is a CRM that lives right inside Gmail, so sales teams manage their pipeline without ever leaving their inbox. Streak's own sales team runs on it too, and they use Allo for the phone: every call, SMS and voicemail is logged from the Allo dialer straight into Streak.

For a CRM company, that detail matters. The whole point of a CRM is to capture what happened with a prospect, and the phone is where a lot of it happens.

Before Allo, the reps called from Google Voice or, often, their own personal numbers. SMS was not logged at all. And the call logs that did get written were thin, not because the reps did not care, but because writing up a call by hand takes real time, so it slipped.

The change the reps feel every day is the AI summary. Every call and voicemail is transcribed and summarized automatically, and on a long call that recap is the difference between a useful log and no log at all. The summary is faster, more accurate and more detailed than a rep would manage by hand, and SMS threads get logged too.

For a team whose product is a CRM, the test is simple: does it get more of the conversation into the record with less effort. Allo does. The reps make their calls, the AI writes the log, and Streak stays current, calls, texts and voicemails included, without anyone spending their Friday catching up on notes.