Cookie Policy – Allo

Last updated: July 14, 2026

This Cookie Policy informs you about the use of cookies and similar technologies (“Cookies”) by MOBILE-FIRST in connection with the use of our website withallo.com and our “Allo” application (together, the “Solution”).

Types of Cookies we use

CategoryPrimary purposeConsent required
Strictly necessary cookiesEnsure the technical operation of the Solution (login, security, payment)No
Audience measurement cookiesMeasure traffic and improve the user experienceYes
Marketing / advertising cookiesPersonalise advertising and measure its effectivenessYes

Cookies we use

ProviderPurposeData processedCookie name / identifierRetention
Google LLC (Google Tag Manager / Google Analytics 4)Audience measurementBrowsing data, advertising identifiers_ga, _ga_*13 months
PostHog, Inc.Audience measurement, product analyticsBrowsing and usage data, session statisticsph_phc_*12 months
AppsFlyer Ltd (mobile app)Audience measurementUsage data, advertising identifiersaf_uid, internal SDK identifier13 months
Meta Platforms, Inc. (Meta Pixel)Targeted advertisingBrowsing data, conversion data, advertising identifiers_fbc, _fbp, fr, lastExternalReferrer, lastExternalReferrerTime3 months (session for the last two)
LinkedIn Corporation (Insight Tag)Targeted advertising, conversion measurementBrowsing data, advertising identifiersbcookie, lidc, li_fat_id, AnalyticsSyncHistoryUp to 12 months
RevenueCat, Inc. / Apple Inc. (mobile app)In-app paymentTechnical data, device identifiersApp Store / RevenueCat identifiersDuration of the transaction
Peaberry Software Inc. (Customer.io)Marketing / emailsEmail, technical identifiers, usage datacio_id, notification tokensDepending on campaign
CookieYes LimitedStrictly necessary (storage of your consent choices)Consent choicescookieyes-consent12 months
Cloudflare, Inc.Strictly necessary (security, bot protection)Technical identifiers_cfuvidSession
MOBILE-FIRST (first-party)Strictly necessary (technical)Session identifiers, user preferences, login statussession_id, cookie_consent, csrf_tokenSession duration / max. 6 months

Managing your preferences

You can:

  • Give or withdraw your consent at any time through the cookie management panel available in the Solution;
  • Configure your browser or mobile device settings to block or delete Cookies that have already been installed.

Refusing non-essential Cookies will not affect your ability to access the service but may limit certain features (e.g., personalization).

For more details on how we process personal data, see our Privacy Policy.