Let's state something obvious: For a cold call to be successful, you need to effectively talk to your prospects.
Unfortunately, you often find gatekeepers on your way, and they usually do their job pretty well.
How do you get past them?
Let's see which techniques Pauline uses.
Best option: skip them entirely
Most cold calling guides teach you clever tricks to outsmart receptionists.
Pauline takes a different approach. She doesn't call them at all!
“We call 100% of our contacts on their cell.”
Her logic is simple. If you can reach a prospect directly on their mobile, there's no gate to get past. Tools like Apollo let you find cell phone numbers for most B2B contacts. That's where your preparation pays off.
But what about industries where mobile numbers aren't available? Or what if your prospect doesn't have a cell phone number listed in Apollo?
Pauline acknowledges the exception. When you're calling opticians, hair salons, tobacco shops, or town halls, you'll hit a main line. That's when you need a different playbook.
Three gatekeeper hacks that work in 2026
When the receptionist is more of a guard dog than a transfer button, Pauline has a few tricks.
- Press a different extension. When the automated system gives you “press 00” for reception, try pressing 12 or 36 instead. You'll land in another department. From there, you can play it casual: “Oh, I thought I'd get Julie. Could you transfer me?” The person helps you out, and you've just bypassed the front desk entirely. Bonus: you also pick up internal extension numbers for future calls.
- Call outside secretary hours. Most receptionists leave at 5 PM. Call at 5:15. There's a good chance the person you're looking for is still at their desk and will pick up directly.
- Use misdirection. If you're looking for a specific person, you can try calling as if you already know them. “Yes, hello, Julie?” When the receptionist says it's not Julie, a quick “Oh sorry, could you transfer me please?” often does the trick. Pauline treats it like a non-event. No drama, no long explanation. Just a simple redirect.
Why salespeople overcomplicate the receptionist call
Here's a pattern Pauline sees constantly. A salesperson calls a company, the receptionist picks up, and the rep launches into a full pitch about who they are and what they sell.
Nobody asked.
“There's a very bad bias with salespeople. When they're told hello, they feel obliged to tell their life and explain who they are. But in fact, we didn't ask you who you were. We don't care.”
Her mental model for the receptionist is vivid. Picture someone in the basement of a corporate tower. Their only job is to transfer the line to the right floor. They don't care about your company name, your product, or your value proposition.
So don't give it to them.
If you need to reach the water network manager, just ask:
“Hello, could I speak to the water network manager?”
That's it. People transfer. It works far more often than you'd expect.
The real takeaway: invest in direct numbers
Gatekeeper tricks are useful. But they're a backup plan, not a strategy.
The real investment is upstream. Build a clean database with direct phone numbers before you start your calling sessions. Pauline is clear that spending ten minutes hunting for a contact, getting blocked by a receptionist, then spending another ten minutes on the next one is a productivity killer.
If your team has the right data, the gatekeeper problem mostly disappears. And for the few times it doesn't, now you have a playbook.