AI Automation
July 1 2026

How AXIIZ turned cold calling into its most reliable acquisition channel

This IT & AI automation consultancy tried every acquisition channel before phone prospecting. Within a week of running it on Allo, he had his first interested prospect, and a workflow that pushes every call straight into HubSpot.

One week
First qualified lead
100% CRM
capture to HubSpot
0 help
installing Allo

Twenty years of critical infrastructure, now aimed at SMBs

Jérôme spent 20+ years building and running critical IT infrastructure, including 15 years around Crédit Agricole, with stops at IBM and Dell and a stretch directing an IT services firm (ESN).

Through AXIIZ, he brings that senior experience to small and mid-sized companies on three fronts: migrating off VMware/Broadcom without improvisation, automating real business workflows with LLMs and n8n, and providing senior infrastructure reinforcement without a permanent hire. His clients are SMBs of 5 to 50 employees, across every sector, where he automates entire administrative flows with AI.

A representative example: a LinkedIn automation that watches a curated list of VIP prospects and notifies the sales team the moment one of them posts — so outreach can be timed and personalized, instead of cold. It's the same instinct he brought to his own prospecting: don't spray, target.

Every channel he tried burned budget and returned little

Building a new AI-services practice meant finding first clients. Jérôme worked through the acquisition playbook, and most of it disappointed.

What wasn't working
  • Facebook ads didn't convert for his offer
  • Webinars demanded an enormous budget just for visibility
  • Multiple other techniques tried, none delivering
  • Aircall was on the table but priced out — it appeared to require a minimum of three subscriptions
What he needed
  • A channel that actually produced conversations
  • Calls in sequence — most prospects don't pick up first try
  • Automatic capture into his CRM, no manual re-entry
  • Something he could set up and run himself

Allo made phone prospecting the one channel that works

Jérôme discovered Allo via ChatGPT and had it installed and configured about two weeks before he even started calling. Setup took no outside help.

Allo pushes the calls straight into the HubSpot CRM — and there's a way to call people in sequence. It saves me an enormous amount of time.
— Jérôme Ferrand, Founder, AXIIZ

His prospecting workflow

01 · SOURCE
Pull leads
Contacts sourced through Clay or Apollo depending on the moment.
02 · PREP
Build the list
Numbers assembled in an Excel file, then pasted straight into Allo.
03 · CALL
Run in sequence
Launches the calls one after another instead of dialing by hand.
04 · SYNC
Auto-log to HubSpot
Call summaries pushed automatically; statuses set to lost or call-back at D+1/D+2/D+3.
I've always used Allo and I haven't had the slightest problem with the calls. It's not hard to configure at all — it was very easy.
— Jérôme Ferrand, Founder, AXIIZ

One week in, a channel that pays back

20–25
calls placed in his first week of prospecting
1
interested prospect already, from that first batch
0
outside help needed — configured solo, thanks to a technical background

Why it stuck

  • HubSpot integration: the deciding factor. Every call summary lands in the CRM automatically, no re-entry.
  • Sequential calling: matches the reality that prospects rarely answer on the first attempt.
  • Time saved: the recurring theme across everything he described.
  • Reliability: good call quality throughout, with only one minor bug on a single day.
Allo is the only channel that's worked. I did 20 to 25 calls last week and already have interested prospects, the Facebook ads I tried before never landed.
— Jérôme Ferrand, Founder, AXIIZ
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Illustration of a hand holding a smartphone with various app icons including chat, email, and location.
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